One direction for your digital, since 2021.
We build like a software house, tell stories like an agency, and bring in AI as a technology partner.
We help companies and brands bring order — and vision — to their digital ecosystem.
SINCE 2021 
We help companies and brands bring order — and vision — to their digital ecosystem. We have worked in digital since 2002, and since 2021 we have supported agencies and businesses with a team that brings together strategists, developers and creatives, integrating AI as a technology partner.
Our strength is direction: a single point of contact who brings strategy, design, technology and AI into dialogue, and who stays by your side even after launch. The clients who chose us in 2021 still work with us today — the best proof of how we work.
We design tailor-made digital experiences and websites: B2B portals, multilingual sites and campaign platforms for industrial groups and international brands.
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AI chatbots, virtual assistants, LLM integrations and intelligent automation for SMEs and large companies. Distributors of the Humassistant platform.
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Custom web applications: PIM, knowledge bases, CRM, dashboards, e-commerce, SAP and Salesforce integrations for companies and industrial groups.
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Interactive experiences, web augmented reality (WebAR) and digital gamification for events, trade fairs and brand engagement campaigns.
Discover moreCompanies, brands and partner agencies behind our digital projects.
Manufacturing, foodservice equipment, luxury, healthcare, culture, agritech, hospitality, digital media, communication agencies.
Experience in web development and digital technologies since 2002.
Complete redesign of the Thermore website, aligned with the brand's new positioning: UX and UI design, custom WordPress development, B2C wizard, trade area and integrations with CRM and marketing automation.
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Brand guidelines review, UX/UI design and development of the landing page for IC Labs, the Politecnico di Milano lab working on data science and AI for advanced manufacturing. With photo shoot and SEO optimisation.
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A web platform for the training, certification and job placement of professional dog sitters. An integrated system of e-learning, certification and a network of job opportunities.
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Design and development of an immersive landing page for the D2C launch of a premium women's fragrance by an international beauty brand.
View projectOne direction, in three acts.
We analyse your assets, needs and opportunities. We understand where you are and where you want to go.
We bring strategy, design, technology and AI into dialogue. We design the ecosystem and build it.
We stay by your side: maintenance, evolution and new opportunities over time.
Words from the clients who chose us as a partner for their digital projects.
We needed to bring a product catalogue with hundreds of variants and compatibility rules online. HTML Factory immediately understood the complexity of our industrial world and designed a configurator that is now a daily tool for our sales network.
For the launch of a premium fragrance we needed a digital experience that lived up to the brand's positioning. They managed to translate the product's story into an immersive experience that truly works — both in conversion and in storytelling.
For almost four years HTML Factory has handled the maintenance and evolution of our portal. They're not a supplier we call when something breaks: they're our stable technical reference, who knows every line of code in the project.
Our showreel: projects, people and technology in motion.
Tell us your idea and we'll reply within 24 hours. The first introductory call is free, with no obligation.